Creative Lead building brands that connect and convert.
From launch campaigns to lifecycle marketing, I blend strategy, storytelling, and performance thinking to drive measurable growth.
Experience across wellness, CPG, and digital-first brands. Led campaigns across DTC, eCommerce, and medical channels.
Legendairy Milk GLP-1 Support Launch
Women's Health Line Launch, Legendairy Milk
Humann Professional — Case Study
SuperBeets Sport Launch
WCCB Charlotte's CW — Rebrand
Humann New Year
Kettle & Fire
Brand Development: THE JAM: CLT
Albemarle Paper Supply Rebrand
BoatyBall — Rebrand
Wilson's World
Your Best You Medical Spa — Rebrand
BEY DAY
Supernatural CLT
The Consultants
Frogger Traffic
Happy Valentine's Day
