Most creatives hand you words. I hand you the whole picture: strategy, concept, copy, and occasionally a very strong opinion about your brand's visual direction.

It started in TV, where I spent 16 years producing and directing content that had to hook someone before they found the remote. That's a brutal creative brief. It's also why I'm very good at my job now.

These days I build creative strategy and copy for health, wellness, and DTC brands. I think in full concepts. When I read a brief I'm already seeing the visual, the hook, the scroll-stop moment before I've typed a word. I've translated nitric oxide pathways into copy people actually want to read. I've made cholesterol interesting. I once hosted a superhero chat show about The Flash, which is either completely irrelevant or tells you everything you need to know about how my brain works.

I've worked with brands from $0 to $200M+. I write for humans, not algorithms. And I know the difference between a structure/function claim and a disease claim, which is the kind of sentence that makes supplement brand founders weep with relief.

If your brand needs someone who can make the science feel like a story and the story feel like a sale, let's talk.