I cut my teeth in TV writing spots that had to hook you before you found the remote.

Fast-forward 20 years, and I’ve been helping brands of all shapes and sizes stand out — from local dance fitness crews to the names you throw in your cart at Costco.

Along the way, I’ve evolved from writer to creative lead, shaping campaigns, content, and brand stories across channels.

At Legendairy Milk, I wrote the copy behind 24+ product launches in a single year, helping define the voice across ads, email, and social. At Humann, I built campaigns and content that translated clinical science into something people actually wanted to read (and buy). At Kettle & Fire, I supported content that blended storytelling with performance across blogs, recipes, and lifecycle email.

I’ve led creative, built brands from the ground up, and worn just about every hat in the process: copywriter, content strategist, video producer, and occasional “can you just make this work?” fixer.

My sweet spot is where strategy meets storytelling and where big ideas don’t just sound good, they perform.