SuperBeets Sport Launch, Humann

Relaunching a trusted formula for real-world performance

SuperBeets Sport relaunched BeetElite—a clinically studied product already trusted by 140+ pro and collegiate teams—with the added benefit of hydration, powered by powdered coconut water. The challenge was evolving the story without losing credibility. I led cross-channel messaging across web, email, and social, reframing the product to highlight real-world outcomes over technical complexity. The result: a launch that made the science feel immediate, relevant, and built to convert.