Your Best You Medical Spa — Brand & Marketing Strategy
brand strategy • copywriting • social media management • creative direction • campaign planning
Dr. Alexis McRae had the personality, the expertise, and a loyal patient base. What she needed was a brand that could keep up. Over three years, I’ve led my team at Galactic Headquarters Marketing (GHQ) to overhaul the visual identity, build an organic social strategy from scratch, and put systems in place to grow her clientele and revenue — all while keeping Dr. McRae herself at the center of everything.
The Work
We started with a full brand package — logo redesign, color palette, typography, and a mood board built around the glamorous, medically credible aesthetic her clientele responds to.
A brand photoshoot followed, giving us a content library that actually looked like Dr. McRae.
From there: a consistent organic social strategy across Instagram and Facebook, a membership program, seasonal bundles, and a geotargeted video ad that reached 5,540 people within five miles of the spa
+566.7% membership growth (3 → 20 active members)
+206.2% increase in order volume
+130.1% Shopify revenue growth
+500% expansion in operational and creative support infrastructure
Grew from a solo-operated practice to a team of 6, including in-house staff, marketing, a photographer, and a web designer
The Results
(February 2023 – February 2026)
"Since I've partnered with GHQ beginning in February 2023, my client base, social media presence and profits have increased. The team is easy to work with, efficient and after only two discovery calls, had a clear understanding of my vision for myself, my practice and my brand. One of the absolute BEST business decisions I have made." — Dr. Alexis McRae, MD
What started as a brand refresh became a full business transformation. Three years later, Your Best You has a new location, a growing team, and a membership base nearly six times its original size.
Credits:
Graphic Design & Social Media Manager: Simone Lindsey
Website Design: Samantha Trombley
Photography: Chelsea Bren
Videography: Shamus Coneys