Your Best You Medical Spa — Brand & Marketing Strategy
brand strategy • copywriting • social media management • creative direction • campaign planning
Dr. Alexis McRae had the personality, the expertise, and a loyal patient base. What she needed was a brand that could keep up. Since 2023, I’ve led my team at Galactic Headquarters Marketing (GHQ) to overhaul the visual identity, build an organic social strategy from scratch, and put systems in place to grow her clientele and revenue — all while keeping Dr. McRae herself at the center of everything.
The Work
We started with a full brand package — logo redesign, color palette, typography, and a mood board built around the glamorous, medically credible aesthetic her clientele responds to.
A brand photoshoot followed, giving us a content library that actually looked like Dr. McRae.
From there: a consistent organic social strategy across Instagram and Facebook, a membership program, seasonal bundles, and a geotargeted video ad that reached 5,540 people within five miles of the spa.
“Since I’ve partnered with GHQ, my client base, social media presence and profits have increased. One of the absolute BEST business decisions I have made.”
— Dr. Alexis McRae, MD
+41.56% revenue growth
+51.7% new clients
+124% non-follower reach (last 90 days)
+74.3% impressions
+29.7% Reels interactions
+18.4% profile activity
Avg. 1 direct sale per month sourced from social media
The Results
(February – October 2023, year-over-year)
Credits:
Graphic Design & Social Media Manager: Simone Lindsey
Website Design: Samantha Trombley
Photography: Chelsea Bren
Videography: Shamus Coneys