GLP-1 Support Launch, Legendairy Milk
Cutting through a saturated GLP-1 market with messaging designed to differentiate and convert.
With GLP-1 dominating the wellness conversation, the challenge wasn’t awareness; it was differentiation.
Role
Led copy and campaign strategy across paid social, Google ads, and lifecycle marketing—developing performance-driven messaging across channels.
Impact
Drove up to 1.69% CTR with behavior-driven messaging (“food noise”)
Outperformed other variations with benefit-first copy
Established top-performing creative across campaign variations
Campaign-level concept translating “food noise” into a bold, memorable hook across channels
Campaign Development
Built a multi-channel campaign system designed to drive awareness, reduce skepticism, and convert through clear, benefit-led messaging.
Strategic Approach
Shifted away from restrictive or shame-based messaging
Focused on “food noise” and control as emotional + behavioral triggers
Built scalable messaging across paid + lifecycle channels
Balanced education with high-converting performance copy
Performance-driven ad using concise, benefit-led copy to cut through and drive high CTR
Ad concept designed to set realistic expectations while reinforcing product benefits through relatable, experience-led messaging
Lifecycle Email Strategy
Designed to onboard new users, set expectations, and support long-term engagement through education and behavior-driven messaging.
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Early engagement touchpoint designed to maintain momentum and reduce drop-off
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FAQ email addressing common objections and reducing friction pre- and post-purchase
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Founder-led email reframing the product for women beyond pregnancy and breastfeeding
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Lifecycle email designed to set expectations, reinforce consistency, and support long-term retention
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Science-focused email translating complex ingredients into clear, benefit-driven messaging
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Launch email combining product introduction with audience segmentation and clear positioning
