Women’s Health Line Launch,
Legendairy Milk
From niche to all women
Expanded Legendairy Milk beyond lactation, building a scalable women’s health line across DTC, lifecycle, and retail.
Context
Legendairy Milk’s Women’s Health line marked a major brand expansion into a broader women’s health space. The challenge was evolving the messaging to reach new customers—without losing the trust and tone that built the brand.
My Role
Led copy across the full product lineup
Developed messaging for PDP, email, SMS, and paid
Supported retail launch campaigns (Walmart)
Contributed to brand voice evolution and mission expansion
Built campaign messaging frameworks across multiple products
Designed product storytelling across a multi-SKU lineup—balancing emotional hooks, benefit clarity, and conversion.
Scaling messaging across a multi-product campaign
Paid social, email, and product storytelling designed to connect with women across different needs and life stages.
Built a cohesive messaging system across a multi-product portfolio designed to scale across channels, audiences, and retail environments.
Expanded the brand beyond lactation—evolving tone and positioning to support a broader women’s health audience.
Impact
Supported expansion into Walmart retail
Enabled consistent messaging across a multi-product portfolio
Strengthened positioning beyond lactation into broader women’s health
Built scalable messaging across channels