Creative Direction • Copywriting • Branding

Wilson’s World. We just live in it.

Wilson’s World Wedding Crasher - Video production, script, cake testing

Wilson’s World Holiday Dinner Crasher - Video production, script

News…with personality. Writing, photography, videography, editing, motion graphics.

WCCB News @ 10, tune in. Writing, photography, videography, editing, motion graphics.

Happy Valentine’s Day - Concept, script, illustrations, editing. (Charlotte Addy Award Winner, Silver - Local TV Campaign)

The info you need minus the fear. Writing, directing, videography, location scouting, editing.

What can you buy in CLT with $1k? Writing, videography, graphic design, location scouting, editing.

The newsmakers everyone wants, but not everybody can get. Franchise branding, graphic design, videography, writing, editing.

WCCB, smarter than your average bear. Promax Award Winner - Art Direction. Concept, writing, directing, set design, props, location scouting, casting, costuming, editing.

event marketing & collaborations

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Live during WCCB News Rising, viewers could meet at station sponsor, Ihop, and play Pokemon Go during the height of the game’s fandom. Event concept, host, supervisor.

Collaborating with local artists allowed WCCB Charlotte’s CW to stand out during fall launch with unique promotional art. Art by Andy Smith.

iZombie roast collaboration with Magnolia Coffee promoting the show’s premiere.

CW Charmed Witches Brew collaboration with Enderly Coffee promoting the premiere of the re-boot of “Charmed.”

cw street team

The CW Street Team is WCCB’s part-time marketing staff. This team activates at events around the WCCB viewing area in effort to spread brand awareness and promote the station’s content. Supervisor, event coordinator, scheduling.