In 2016, a few friends and I created THE JAM: CLT, a dance fitness brand thatβs still packing classes nearly a decade later (and even outlasted many local studios during COVID). I built the brand from the ground up β handling everything from brand identity and creative direction to social media, design, photo/video, event marketing, and product design.
I led all marketing until 2022, when I handed the reins to my protΓ©gΓ©, who continues to grow the company using the same branding and strategy I established. THE JAM: CLT remains one of Charlotteβs most recognizable community fitness experiences β proof of a brand foundation built to last.
Brand direction & creative direction β’ Graphic design β’ Photo/video production β’ Event planning & marketing β’ Product design β’ Social media management
THE JAM: CLT instructors. brand photography
Bey Day BeyoncΓ© celebration, 2019. Photography, event marketing.
THE JAM: CLT Pride Logo
Bey Day 2019. Videography, event marketing.
THE JAM: CLT business card
THE JAM: CLT YouTube Channel
Charlotte Magazine BOB Award Winner 2020 - Best Dance Fitness Class
Brand photography
Content creation, graphic design, social media scheduling.
