Creative Direction • Copywriting • Branding

In 2016, a few friends and I created THE JAM: CLT, a dance fitness brand that’s still packing classes nearly a decade later (and even outlasted many local studios during COVID). I built the brand from the ground up — handling everything from brand identity and creative direction to social media, design, photo/video, event marketing, and product design.

I led all marketing until 2022, when I handed the reins to my protégé, who continues to grow the company using the same branding and strategy I established. THE JAM: CLT remains one of Charlotte’s most recognizable community fitness experiences — proof of a brand foundation built to last.

Brand direction & creative direction • Graphic design • Photo/video production • Event planning & marketing • Product design • Social media management