• WORK
  • About
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Jessica Baryla

Creative Direction • Copywriting • Branding

  • WORK
  • About
  • CONTACT
brand logo design

In 2016, a few friends and I created THE JAM: CLT, a dance fitness brand that’s still packing classes nearly a decade later (and even outlasted many local studios during COVID). I built the brand from the ground up — handling everything from brand identity and creative direction to social media, design, photo/video, event marketing, and product design.

I led all marketing until 2022, when I handed the reins to my protégé, who continues to grow the company using the same branding and strategy I established. THE JAM: CLT remains one of Charlotte’s most recognizable community fitness experiences — proof of a brand foundation built to last.

Brand direction & creative direction • Graphic design • Photo/video production • Event planning & marketing • Product design • Social media management

 

WEBSITE DESIGN

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THE JAM: CLT instructors. brand photography

THE JAM: CLT instructors. brand photography

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Bey Day Beyoncé celebration, 2019. Photography, event marketing.

Bey Day Beyoncé celebration, 2019. Photography, event marketing.

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THE JAM: CLT Pride Logo

THE JAM: CLT Pride Logo

Bey Day 2019. Videography, event marketing.

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THE JAM: CLT business card

THE JAM: CLT business card

 
THE JAM: CLT YouTube Channel

THE JAM: CLT YouTube Channel

Charlotte Magazine BOB Award Winner 2020 - Best Dance Fitness Class

Charlotte Magazine BOB Award Winner 2020 - Best Dance Fitness Class

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Brand photography

Brand photography

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INSTAGRAM FEED

Content creation, graphic design, social media scheduling.

View fullsize
View fullsize TONIGHT @theericachanel 👸🏾 in a live Virtual Drag Show on our Facebook page. Make it rain 💸 Venmo @theericachanel
View fullsize A Virtual Drag Show with The Erica Chanel 👸🏾 *LIVE* Friday at 7pm on our Facebook page. Swipe for last year’s unforgettable acapella Bey Day performance. Remember to tip your friendly neighborhood #dragqueen 💸 Make it rain on her Venmo: @the
View fullsize More Pride 2019 magic ✨🌈 Our pride celebration continues tonight at 6:30p, live on our Facebook 🖤
View fullsize #CLTPride Parade 2018 - on the Tito’s Vodka float, as we do, with @rainclt 🌈🖤🏳️‍🌈
View fullsize This snap of Erica from Pride 2017 is one of our all time favorites. @ericalbutler’s *LIVE* with a special #Pride Playlist tonight at 6:30 on Facebook live. @kris10hanna we clearly expect you to blow up that 🌈 in your living room. 🖤🏳️‍🌈
View fullsize ✨New merch alert.✨ If one must enter a room mask first instead of purse first, then at least make it fashun. Link to our Teepublic store is in our bio. 🌈 #bde #bigdickenergy #pride #clt
View fullsize ERIC, ERICA, ERICA CHANEL ... and JONERICA (@thedancingrealtor_ that's your name this week). YES.  You're reading that correctly.  Eric is on the schedule! And we have a Virtual Drag Show Friday featuring @theericachanel who is basically the Beyonc&e
View fullsize 🌈The category is: PRIDE WEEK REALNESS with THE JAM: CLT 🌈 Werk all week with an online class schedule fit for the gods (with a surprise instructor we’ve all been missing) plus a special Friday performance...🙀 🏳️‍🌈🖤 #prideweek
View fullsize All day, every day. 
Thank you for raising hundreds of dollars for @bailproject by buying our Black Lives Matter and Racism is Small Dick Energy shirts (we said what we said.) Check out @bailproject and learn about their mission to combat mass incarc
View fullsize Oh hay, Sara. Shante you stay. She may be new to THE JAM: CLT but @sjane72 is a dance fitness OG (she even helped train Erica!) We are so excited to dance live with her on Facebook tonight at to have her back in #CLT.
View fullsize HAPPY BIRTHDAY @thedancingrealtor_ 🌈🦄 we hope it’s sickening. (Am I using that right? 🖤🖤
 
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