Creative Lead | Copy, Content & Video
Humann Professional Built the system behind the science
Transformed Humann Professional into a full-funnel content, conversion, and retention engine bridging clinical credibility with real-world performance.
A conversion-focused experience designed to guide users from education to action.
Designed to move users from education → trust → conversion.
Structured to simplify product discovery for medical professionals
Social proof + credibility layer to build trust early in the journey
Humann Professional wasn’t just a campaign. It was an underdeveloped channel with serious growth potential.
Heart health content often swings between overly clinical and overly generic. Neither converts.
The opportunity: build a system that bridges credibility and conversion.
My Role
Led content + messaging strategy
Directed landing page experience
Built content + retention system
Partnered with design + dev
Translating complex clinical science into digestible, visual storytelling
Content that leads with outcomes, backs it with science, and drives action.
Conversion focused
balancing clarity, credibility, and speed to drive action within seconds.
